Tourism Industry News

Article archive

28/10/2008 10:13

Marketing to India: The New Frontier for American Business

In 2007, American exports to India increased an astonishing 73.4% over the previous year.   India is already among the top 20 trading partners for the United States and will rise to the top 10 in the next decade. Indian entrepreneurs have just begun unleash their prowess in an economy that...
27/10/2008 10:24

8 steps to smarter media buying on a budget

Not every company has billions of dollars to spend on each online marketing tactic. Clients with smaller budgets need to be more selective about how they allocate their funds.   Their money needs to work smarter -- not harder -- to generate their desired return on investment without going over...
26/10/2008 23:41

Airlines say holiday bookings still strong

Several carriers have said that advance bookings show their planes are expected to be as full as or fuller than a year ago over the late fall and winter holidays -- largely because they have taken so many seats out of the air, a decision that was made when fuel prices were soaring.   In fact,...
21/10/2008 08:40

Tips for Customer-Centric Copywriting

When you sit down to start writing a new marketing piece, are you intimidated by the blank page on the screen?Maybe that's why people often ask me for the best way to get started.   They think my copywriter's bag of tricks might hold the key to jumpstarting that project, so they ask: Is an...
18/10/2008 23:51

Troubles for New York Hotels

The city’s hotels, whose 77,000 rooms have been packed with record-setting numbers of visitors from Germany, Hong Kong and Peoria, are starting to feel the slowing economy.   Until recently, tourism had been a bright spot in the city’s increasingly gloomy economic picture, fueled largely by...
16/10/2008 22:04

Forbes selects world’s 400 best hotels

A board of more than 75 luxury travel experts participated in the selection of the 400 properties that comprise the list, including respected business leaders, experienced travel professionals, elite travel agents, as well as renowned travel writers, editors and...
16/10/2008 16:07

Bigger may be better for booking online travel

Given today's steadily increasing airfares and hotel rates, using the big "opaque" online travel-buying sites makes more sense than ever. Hotwire and Priceline are called opaque because, for their lowest rates, you have to make a firm nonrefundable commitment to buy before you know the details....
11/10/2008 15:14

Forget the Front Desk: Hotels Go High Tech

There's nothing like a bit of luxury when staying at a nice hotel. Be it in-room dining or the staff waiting on your every need, feeling like a king for a day is a matter of taking advantage of the hotel's services. Unfortunately, the systems in place for requesting such things are years behind,...
08/10/2008 23:58

Hotel Web Sites: Your Site Is Your Brand

The Internet has revolutionized hospitality as much as it has revolutionized any industry.   Yet even as the Web gains importance as a sales channel for business like hotels and restaurants, it’s changing fundamentally in terms of what consumers expect from it.   In 2008, up to 40% of all...
07/10/2008 11:25

Don't count on business to increase travel spend

Consumers may be tightening their budgets in all categories on a personal level, but travel marketers shouldn't count on business travelers to pick up the slack.   According to a recent survey from the Association of Corporate Travel Executives (ACTE), only about one-third (36%) of survey...

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