London hosts Spirit of Ecstasy centenary parade

One hundred Rolls-Royce motor cars took to the streets of London on 6 February 2011 to celebrate a very special anniversary. The date marked the centenary of the world's most famous hood mascot, the Spirit of Ecstasy, which was first fitted to Rolls-Royce models in 1911.

"The Spirit of Ecstasy is a genuine icon, a graceful goddess who has adorned the prow of Rolls-Royce cars past and present," said Rolls-Royce Motor Cars CEO Torsten Muller-Otvos. "She is recognised the world over as a symbol for the pinnacle of automotive aspiration and is an inspiration to those of us working for the company today. This centenary drive was a fitting tribute to such an important figure for our company."

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