Oman tourism ministry to launch fresh and quirky ad campaign

Oman’s ministry of tourism is set to launch a new ad campaign to leverage the power of the media in a bid to promote Dhofar. It will use a quirky creative approach to sell Salalah as a fresh and exciting holiday adventure.

According to Mohammed Tobi, the under secretary for the Ministry of Tourism, "This creative campaign will turn heads and make people think on how different and appealing Dhofar and Salalah are as a holiday destination in the Gulf."

The Ministry’s advertisements are a clear break from the past, with advertisements using quirky visuals to cover the family and youth, and as well as the Salalah tourism festival. According to sources, the promotion will run on billboards across Oman, as well as in print media and promotional campaigns.

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