Top 10 trends for the boutique hotel sector

Delegates at the inaugural Boutique Hotel Summit, Europe's first b2b conference for the boutique and lifestyle hotel sectors, enjoyed a lively discussion about the future direction of the sector, with a panel of leading industry figures sharing their 10 top trends and buzzwords for the boutique market.

Ten trends and buzzwords for boutique hotels

1. Experience and integrity: Boutique hotel guests are looking for something different from the “cookie cutter” approach. It is essential to give them an experience they will remember fondly, and this is more important than getting obsessed with design details

2. Clubs: Look out for a proliferation of members' clubs incorporated in to boutique hotels, particularly in key urban markets such as London and New York.

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