Tourism Industry News

A look at social media user attitudes

21/12/2009 10:45

While social media users may not find social sites quite as trustworthy as traditional sources of news, according to research from Crowd Science they do see it as an important communications medium—for better and for worse.


Users want to be heard. Overall, 45% reported liking when others notice them—leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.


Females lived up to their reputation as prime targets of marketers seeking the benefits of earned media.


Get the full story at: eMarketer




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