600 Spas in Australia Expected to Generate Big Bucks in Revenue During 2009

Intelligent Spas’ fifth Spa Benchmark Report on the Australian spa market presents an extensive collection of financial statistics including breakdowns of key performance indicators by day spas, hotel spas and resort spas.

The new research found over 600 spas are operating in Australia and are expected to generate AUD500 million (approximately USD465 million) in revenue during 2009, representing a 17 percent increase compared to 2008.

“Overall, the Australian spa industry continued to grow during the global economic crisis however some key performance indicators per spa declined due to the crowded market. Spa owners and managers are currently challenged with increasing visits per spa and these updated statistics will help them identify how to operate more effectively in this competitive market going into 2010” stated Julie Garrow, Managing Director of 100 percent independent research company Intelligent Spas.

Karen Goudge, President of the Australasian Spa Association stated “the latest Benchmark Report shows how the spa industry continues to change in reference to additional staff being employed and spa treatment requirements.

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