Tourism Industry News

Aruba’s New Tourism Campaign Brings Back Old Tagline

26/09/2010 14:12

Aruba’s Tourism Authority is launching a new international branding campaign featuring a re-designed logo and the re-introduction of “One Happy Island” tagline used in previous years. The campaign is debuting today (Sept. 27, 2010) in print, TV and online ads.


The new tagline, which was used as Aruba’s official slogan for decades, according to tourism authority officials, “still holds a strong identification with the local community on the island” and is inscribed on Aruba’s license plates.


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