Tourism Industry News

B&Bs missing the boat with booking engines

13/07/2009 14:26

Like with all lodging operators, owner-managed B&Bs are concerned with securing guests for their rooms, which translates into profits. Therefore, it is vitally important that even small lodging operators take their business to new heights by aggressively marketing to get bookings.

Marketing a B&B/guest house/backpacker hotel is equally as important as marketing a chain of hotels and will never be enough. Having a website for your B&B does not mean guests will be rolling into your establishment non-stop; it's only a start to the marketing journey.

Big hotel chains employ various marketing methods to spread the word about their brands, because they have budgets allocated for that exercise.


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