Bahrain leads GCC in adverts expenditure

Bahrain has achieved the highest growth amongst the GCC countries in advertising expenditure for the first quarter of this year, reaching 43 per cent compared to last year, an expert has said.

Figures have increased from $22 million to $32m, said International Advertising Association (IAA) Bahrain Chapter president and World Council member Khamis Al Muqla.

"This is a reflection of the increase by both the government and private sector," Mr Al Muqla said at an IAA business luncheon at Ritz-Carlton Bahrain Hotel and Spa. "Formula One, eGovernment and the not to be missed campaigns in the tele-communications sector are but a few examples," he said.

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