Brands Must Do Better in Social Media

Social media sites aren't where most people go to get recommendations on products and services. Even so, marketers must still try to reach consumers through social media since that's where conversations about brands are increasingly taking place.

That's one of the key conclusions of a new study on social influence marketing by interactive agency Razorfish. The report released today also includes a new index developed by the firm which scores brands based on how they're being discussed online.

For the study, Razorfish surveyed 1,000 consumers split evenly between active social network users and a broader sample of the general population. Overall, 80% belonged to at least one social network and 40% were active in two.

Get the full story at: OnlineMediaDaily