Tourism Industry News
British Airways Launches Online Comparison Tool
British Airways is taking the fight for customers to the no frills carriers by launching a ‘value calculator’ on ba.com. The new tool will allow customers to check the true cost of Ryanair and EasyJet’s added charges versus the value of BA’s full service.
The British Airways value calculator can be customized depending on how the customer is planning to travel. The system enables customers to select the various features they want for their flights –such as checking in at the airport or online, selecting a seat 24-hours before they fly, choosing the size of hold luggage they are taking, or opting for food and drink on board.
It also compares the prices depending on the type of card used to make the payment and the size of hand luggage allowed on. It will then calculate what Ryanair, EasyJet and BA will charge in total for those options.
With extra charges of £375 possible on some combinations with Ryanair, British Airways are looking to make passengers aware that while the price BA advertises is the price paid by the customer, ‘no frills’ airlines often charge extra hidden costs.
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