Tourism Industry News
California tourist board targets more international visitors
The California Travel and Tourism Commission (CTTC) has announced that it aims to boost its number of long-haul, high-spending visitors this year through "aggressive marketing efforts".
Accompanied by nearly 170 industry partners, the commission will begin its campaign at the International Pow Wow trade show taking place in Orlando this month.
Caroline Beteta, president and chief executive of the CTTC, revealed that the promotional initiatives are being introduced to maintain the strong visitor numbers that have been forecast this year.
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