Tourism Industry News
Choice Hotels International Launches Free iPhone Application - Marks First Global App from a Hotel Company
More and more consumers are managing their travel plans wirelessly, which can sometimes be challenging. To help ease the travel planning process for the millions of iPhone users, Choice Hotels International, Inc. continues to be a pioneer in the emerging channels of hospitality eCommerce with the launch of the Choice Hotels Locator iPhone application. This free-of-charge application allows users to book rooms anytime, anywhere using one of the most popular wireless devices available on the market.
The new iPhone app extends Choice’s position in the hospitality industry as an eCommerce innovator," said Chris Malone, chief marketing officer for Choice Hotels. "Choice has taken its highly successful distribution platform and extended its reach to customers using mobile and GPS devices around the world."
Customers can now find and book Choice properties worldwide via a wireless version of ChoiceHotels.com available through any web enabled mobile device. Travelers can also locate our hotels around the world on the majority of Global Positioning Devices in use in cars, hand held devices and even on golf carts. This new application now provides over 11 million iPhone users with unprecedented access to over 5,800 hotels right in the palm of their hand.
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