Tourism Industry News
EIBTM Best Destination Marketing Campaign 2009 for Sarawak Convention Bureau
Sarawak Convention Bureau’s destination marketing campaign entitled “Awaken the Warrior Within” has won the EIBTM Best Destination Marketing Campaign Award at the Global Meetings & Incentives Exhibition (EIBTM) held at Fira Gran Via, Barcelona, Spain from 1 to 3 December 2009.
The campaign objective is to generate new international bid opportunities for Sarawak. The components of the selected destination marketing campaign included a series of three full page advertisements placed in international trade publications, second edition of Meeting and Incentive Planners Guide and a 5-minute sequel to the award winning “Re-charge in a New World - Sarawak, Borneo” destination video used in destination and sales presentations.
The campaign brief of both the advertisements and video was to effectively communicate the concept that visiting or meeting in Sarawak will change ones way of thinking for the better and this would open up a fresh new perspective and in-depth knowledge to one’s creativity and wisdom. The target audience for both the advertisements and the sequel DVD are meeting planners, association executives, professional conference organizers, corporate decision makers, business travel agents and incentives.
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