Tourism Industry News
Fairmont hotel brand in major web overhaul
For close to a decade, Fairmont Hotels & Resorts has been heralded for its distinctive web design and interactive online development.
Never content with resting on its laurels, Fairmont is pleased to introduce an enhanced version of its award-winning website fairmont.com.
Sporting a clean and compellingly fresh look, the dynamic new site, which has been streamlined to offer enhanced navigation and an even greater degree of personalisation, features several new enhancements including mobile device compatibility, destination itineraries, 360 degree virtual tours, and the brand’s soon-to launch online community site.
“Customers are extremely Internet savvy and they want to interact online with companies that understand their needs and perspectives,” said Brian Richardson, vice president brand marketing and communication at Fairmont.
“The new features to fairmont.com further address the individual needs of our global customer base and complement our Internet strategy of being the easiest hotel brand to do business with online.”
Highlights of the new look site include:
* Fairmont Mobile - Partnering with Usablenet, a leader in mobile solutions, Fairmont has ensured that its award-winning website is now accessible from all web-enabled mobile devices. Through Fairmont Mobile, guests can browse descriptive hotel content, check availability, and book rooms conveniently from their PDA, cell phone or any other device functioning on a mobile-web platform.
* Destination Itineraries - With a collection of hotels known for their distinctiveness and ability to offer a true reflection of the local culture and character of a destination, Fairmont.com now features property-specific itineraries that list out must-see attractions and hidden gems that no guest should fail to see during a visit. Understanding that each and every trip is unique, hotels have created 3-hour, half-day and evening itineraries that showcase the very best of each destination.
* 360º Virtual Tours - Teaming with VRX Studios, a leading provider of visual content, Fairmont has developed high-impact, high-definition virtual tours, still images and interactive maps of all Fairmont properties.
* Everyone’s An Original Community Site - Set to debut later this year, Fairmont’s new online community site will provide customers with a virtual gathering place to discuss and share stories of a recent hotel or travel experience, post photos or video from a memorable trip, participate in exclusive polls and contests, and access unique new media streams like podcasts. Once live, guests will be able to access the new micro-site by visiting www.everyonesanoriginal.com or via the Fairmont.com homepage.
These most recent upgrades follow the 2006 introduction of multi-lingual micro-sites, which were introduced in response to the hotel company’s growing international presence. Today, Fairmont offers detailed hotel and booking information in Japanese, Latin American and European Spanish, German, and French.
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