Fairmont launches new online community

As social networking continues to grow and shape the way people communicate, Fairmont Hotels & Resorts today announced the creation of its new online community platform everyonesanoriginal.com (EAO).

A mix of customer-generated media and non-traditional Fairmont content, the new site will serve as a virtual gathering place for Fairmont guests, colleagues, and others and be an interactive environment where fans of the brand can post photos or video from a memorable trip, participate in exclusive polls and contests, access exclusive hotel and destination content, and engage in dialogue with other site users about their Fairmont travel experiences.

On top of being a platform for brand and hotel storytelling, the EAO site will also serve as a timely and comprehensive resource for travelers seeking hotel and destination information and visuals. Designed to support and house rich media content including high quality digital video and podcasts, vignettes from Fairmont will range from tours of suites made famous by visiting VIP or celebrities to tips on how to fully explore the locale, whether it’s eyeing The Big Five on a game drive at Fairmont Mara Safari Club in Kenya or exploring the cultural diversity of Boston’s North End during a visit to the Fairmont Battery Wharf. Ensuring a sense of authenticity, Fairmont guests will also be encouraged to post short vignettes from their travels.

Get the full story at: HotelMarketing.com