Tourism Industry News

Hospitality Professionals Band Together During Tough Economic Times

21/05/2009 17:39

One ThousandTIG Global, the leading interactive marketing company for hospitality and travel, has designed and launched a new website initiative for The One Thousand, a community of individuals committed to helping close the financial aid gap at the School of Hotel Administration at Cornell University.


This innovative, social media inspired website was created to unite the hospitality industry during this time of intense economic decline and inspire real, open conversation between individuals and influential executives about the state of the travel industry.


The founders of The One Thousand turned to TIG Global to help create an online marketing presence that would assist them in raising money during this challenging year. Featuring vibrant colors and strong calls to action, TIG Global created the new website ( as a venue to encourage individuals to join the fundraising community and bring the hospitality industry together. TIG Global established a comprehensive online presence for The One Thousand, including the creation of a Facebook fan page, Twitter account, and a custom blog, which is fully integrated into the homepage of the website. These social media efforts were designed to inform people about The One Thousand initiative, as well as spark conversation with hospitality professionals on various hot topics that have become increasingly important to the industry. p>


Get the full story at:

Search site