How hotels create a lasting performance on Facebook

Over a period of three month, NYC's Seventh Art Media tracked the content performance of 75 hotel brands on Facebook to highlight social media strategies that deliver on brand impressions and those that don't. The company identified six key factors for hotels and resorts to take into account in order to see a lasting marketing performance on Facebook.

Facebook surpasses Google in US online traffic, Mark Zuckerberg is Time Magazine’s Person of the Year 2010, and Goldman Sachs invests in Facebook at a $50bn valuation - we clearly have arrived in the new Era of Social Media.

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