Tourism Industry News

IMEX America announced as new DMAI Alliance Partner

04/05/2010 10:36

Hove, UK - (WorldTourismNews) - Destination Marketing Association International (DMAI) has announced that IMEX America is to become its newest Alliance Partner. The new role will further strengthen already strong links between the two global organisations that date back eight years and confirms the endorsement of IMEX America as the favoured large-scale incentives and meetings industry tradeshow for DMAI members.


Commenting on the announcement, Michael Gehrisch, President & CEO, DMAI said, "We anticipate that IMEX America will continue to provide the same level of valuable global business opportunities our DMO members have come to expect when exhibiting at IMEX in Frankfurt.  It will also assist our members in expanding their global reach through direct access to a new customer base. This move also continues our mutual focus on education. IMEX has continued to be one of our industry's most fervent supporters in reaching out to students and future leaders who want to make their career in the world of meetings and hospitality.  DMAI looks forward to furthering this common goal through our contributions to IMEX America's educational programming."


Gehrisch summed up: "IMEX has quickly become recognized as the gold standard of meeting industry trade shows, and we are confident that the same level of excellence will characterize IMEX America."


The new alliance partnership will allow IMEX America, which launches at the Sands Expo, Las Vegas on October 11 - 13 2011, to roll out a series of extensive pre-show marketing campaigns to a large, qualified database of meetings industry professionals across the United States.


Says IMEX Group Chairman, Ray Bloom: "IMEX America is going to be unlike any other trade show ever before seen in the US. For that reason, we have to communicate the show's unique selling points and exceptional value forcefully and consistently to the US market. We also have to make the benefits of the IMEX hosted buyer model very clear to buyers and exhibitors alike. I am delighted that our alliance with DMAI places the IMEX message with industry leaders and I look forward to the mutual support, understanding and innovation this partnership is sure to generate in the future."


IMEX is already the exclusive sponsor of DMAI's Destination Pro certification program, is a key sponsor of Destination Showcase Chicago and has been involved in leading DMAI's European Advisory Council.



Exhibitors and buyers can register their interest in IMEX America at


Editors Notes IMEX:
- IMEX America is America's worldwide exhibition for incentive travel, meetings and events and takes place 11 - 13 October 2011 at the Sands Expo, Las Vegas.
- Future dates for IMEX America are 9 - 11 October 2012 and 15 - 17 October 2013.
- All IMEX America press releases can be downloaded from
- High-resolution photos are available at and 
- IMEX America is run as a part of the IMEX Group of exhibitions, which also delivers the award winning IMEX exhibition in Frankfurt, 

Media contacts IMEX:
Carina Bauer, Tel. +44 (0) 1273 224956 Cell. +44 7785392812 
Kit Watts Tel. +44 (0) 1273 773002 Cell. +44 7968 417518 

Media contacts DMAI:
Kristen Clemens, +1.202.835.4214 Vice President of Marketing and Communications
Andrea Cates, +1.202.835.4205 Manager of Marketing and Communications

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