Tourism Industry News

Jamie and Louise Thomas Cook it Again

10/01/2011 08:49

LONDON, (PRNewswire/ -- With the peak holiday booking season well under way, Thomas Cook has once again looked to Jamie and Louise Redknapp to bring to life the 'it' from the famous strap line 'Don't just book it, Thomas Cook it.'  Thomas Cook's New Year campaign, on TV from the 1st January, will see updated creative executions including footage that updates the original Jamie and Louise film.  More than ever, the campaign will re-enforce the idea that when you want to organise your dream trip, look to Thomas Cook holidays.

The new TV ads will include a post -10pm take on the original 30' ad, which sees Jamie emerge from the sea a la James Bond, and includes more footage of Louise on the beach with a newly recorded voiceover from the BBC's 'Something for the Weekend' host.  As a nod to Jamie's football punditry, a sports exclusive 20' ad will see extended footage of Jamie's 'keepy uppy' skills on Llandudno Beach in Cape Town.   

The original ad has also been updated with new frames and a new voiceover by the Redknapps.

Michael Johnson, Marketing Director at Thomas Cook UK & Ireland, said, "We were very impressed with last year's response to the Jamie and Louise campaign, so working with them again was an easy decision to make and we're really excited with the how the new adverts look.

"As the cold weather plays its part in turning people's thoughts to sunnier climes as they look to book their well deserved holiday, we're sure that our new campaign will help holidaymakers dream of next summer."

Thomas Cook's advertising supports its new commercial campaign which offers its 2011 summer holidays at "10% off - guaranteed".  It is also taking the stress out of finding the cheapest price by guaranteeing to price match its own all inclusive holidays at the same price wherever they are, including on or in another travel store.

About Thomas Cook UK & Ireland:

Thomas Cook UK & Ireland is the second largest leisure travel group in the UK with around 19,000 employees. The company has a network of more than 800 high street stores, leading websites, and some of the world's favourite travel brands providing cheap holidays.

Thomas Cook UK & Ireland is part of Thomas Cook Group plc. For more information please visit

Press contact:
Press Office 01733 417 272
SOURCE Thomas Cook

CONTACT: Nick Sandham,

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