Tourism Industry News

Jet Airways's new initiative for children and young travellers

17/11/2009 12:40

Jet Airways, India’s premier airline, launched a unique initiative for its young guests. An educational excursion was organized for children at the Jet Airways Simulator to kick-start this campaign.


Jet Airways’ new initiative - a first-of-its-kind by an airline attempts to create a long term relationship with its future travellers in the age groups of 2-21 years. Jet Airways’ young JPMembers from age 12 years onwards have an opportunity to earn miles which can be redeemed for free flights on their own.


The new members stand to gain numerous benefits like, special offers on their boarding card, a dedicated web page and a special section for its activities in the in-flight magazines - JetWings and FlyLite.


In addition, Jet Airways also plans to create a community for its young members, which will help connect with other members and share their experiences.


Get the full story at: TravelDailyNews




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