Tourism Industry News
Jumeirah relaunches website
The Dubai based luxury hotel management company, Jumeirah, has launched a new website, jumeirah.com, which incorporates cutting edge technology and innovative design in line with the Group’s promise to 'Stay Different'.
The design of the site enables users to make direct room and restaurant bookings for all Dubai-based Jumeirah outlets. It will also enable Sirius cardholders (the Group’s loyalty programme) to earn, spend and redeem points online through a variety of means.
The content also includes video and rich media, incorporating online membership, live destination guides of each city, avatars of colleagues, a careers site, itinerary planners and guest wish lists.
“The new Jumeirah website has three very simple principles: to benefit guests by offering attractive rates and packages; to be user friendly, offering a tantalising glimpse into what the Jumeirah experience offers; and to exclusively represent one of the world’s most luxurious brands online” said Terry Kane, Director of Digital Strategy, Jumeirah Group.
“We are extremely pleased with the new website, which represents all of the Jumeirah brands and hotels under one umbrella” added Apo Demirtas, Chief Sales and Marketing Officer, “The new jumeirah.com will bring us closer to our guests whilst demonstrating our continued commitment to 'Stay Different' online.”
The second phase of jumeirah.com is scheduled for completion within the next six months. The website will feature exciting developments to the functionality and ‘look and feel’ of the site, with intuitive, personal and engaging technology.