Tourism Industry News

Kayak survey finds people will travel far and wide in 2009

13/05/2009 10:30

Despite the economy, 95 percent of the more than 4,100 who participated in KAYAK’s Annual Summer Travel Survey plan to travel this summer. More than 41 percent said the recession did not affect their summer plans in any way which is double the number from Kayak’s 2008’s survey.

 

“Thanks to an abundance of travel deals, last year’s Staycation trend appears to be over as we’re seeing consumers using savvy cost-saving strategies to once again embark on a traditional summer vacation,” said Brian Harniman, KAYAK EVP of marketing and distribution.  “According to KAYAK’s survey, our users plan to take advantage of historically low airfare and hop on a plane in search of culture and nightlife with trips to domestic and European cities topping the list of destinations being considered.  This is a major change from last summer when 64 percent told us they would avoid flying because airfare was too expensive.”
 

Savvy cost saving tactics replace last year’s Staycation

 

Thanks to low prices and deals, last year’s trend of vacationing in the backyard or close to home has subsided with a renewed wanderlust for history, culture and beaches.  The most popular destinations under consideration include a major American city (65 percent), Europe (42 percent), domestic beaches (34 percent) and the Caribbean (20 percent).

KAYAK’s survey shows that people are also employing several cost saving tactics including: crashing with friends or relatives instead of booking a hotel (62 percent), taking advantage of off-season pricing (50 percent), trading down for a less fancy hotel (42 percent), booking a shorter holiday (34 percent), choosing a destination closer to home (32 percent), booking accommodations with a kitchen and eating in (30 percent).

 

Get the full story at: HotelMarketing

 

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