Tourism Industry News

Largest Ever LGBT Marketing Travel Research Results to be Released by Out Now at WTM

09/03/2010 12:39

Berlin (PRNewswire / WorldTourismNews) - Gay marketing agency Out Now announced today the launch of the largest ever gay travel marketing tourism research study of the LGBT market. Results will be released at WTM London's World Travel Market this November.

The '2010 Out Now Global LGBT Market Study' researches tourism markets of lesbian, gay, bisexual and transgender (LGBT) people living in 14 countries across Latin America and Europe - the first time a gay travel marketing study has been conducted across so many countries at one time. The region is home to more than 35 million lesbian and gay people.

Countries researched are France, Germany, Israel, Italy, Spain, Sweden; Argentina, Brazil, Chile, Ecuador, Mexico, Peru, Uruguay.

LGBT travel marketing data including preferred destinations, annual tourism spending, lifestyle leisure preferences, air travel frequency, incomes, expenditures and gay honeymoons will all be researched.

Research sponsors include Delta Air Lines and Berlin Tourism Marketing (BTM).

Sales Director of BTM, Ralf Ostendorf said: "Berlin Tourism Marketing and Out Now have worked very successfully for over five years to enhance our product's unique advantages in the gay market, so sponsoring this new Out Now LGBT marketing study makes strategic business sense for Berlin."

"WTM is the logical place to release the findings of Out Now's new LGBT marketing research study," said Fiona Jeffery, Chairman of WTM. "Out Now and WTM share a history of five years leading the industry in understanding and development of lesbian and gay tourism market strategies. Delegates attending our event in November will gain access to the latest and most comprehensive market insight into LGBT marketing in the world, from Out Now."

In Latin America, the study is being undertaken in partnership with LGBT business networking leaders, GNETWORK360.

Out Now, established in Australia in 1992, has LGBT marketing consultants in markets across the world.

Out Now clients include leading brands such as Barclays, Citibank, IBM, Toyota, Volvo, Time Inc. Magazines, VisitSweden, Tel Aviv Tourist Association and German National Tourist Office. Services include research, strategy, communications and training.


CONTACT: Ian Johnson, CEO, Out Now Global, +1-310-878 4878, FR: +33-647
880 555, UK: +44-20-8123 5288, info(at)outnowconsulting(dot)com

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