Tourism Industry News
Lessons from Apple’s social networking #fail with Ping
With the exception of marketers with deep, deep pockets, most companies have abandoned the idea of building their own branded communities. Maintaining a fully-functional social media platform is expensive, and getting users to sign up for one more social tool is more difficult than it seems.
White-label platforms like Ning and KickApps do include tools for growing and sustaining strong communities, but a better option would be to maintain forums, reviews and other social features on an existing Web site.
Get the full story at: eConsultancy