New IMEX meetings for success report puts C-suite decision-makers in the spotlight

A new report published by IMEX reveals senior corporate buyers’ successes as well as their ongoing frustrations and challenges in communicating the true value of meetings and events to internal stakeholders, especially C-suite directors.

The report summarises a three-hour debate among 16 specially invited senior, international corporate meetings and events buyers who participated in the first ever ‘Meetings for Success’ Forum at IMEX in May. Their aim was to discuss and formulate cross-industry recommendations on how best to promote the power of meetings and events to budget holders and strategy decision-makers, namely the C-suite.

The private forum was organised by IMEX in partnership with JMIC, the Joint Meetings Industry Council and facilitated by Eric Rozenberg, Chairman Elect of MPI and President of Swantegy.

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