Tourism Industry News

PhoCusWright Announces Travel Tech Conference at ITB

03/02/2011 10:30

PhoCusWright Announces Travel Tech Conference at ITB

PhoCusWright will hold PhoCusWright@ITB on March 9 at ITB in Berlin. The conference will examine the forces that are transforming travel, tourism and hospitality. The conference theme, “Marketplace Chaos: Spotlight on Technology and Innovation,” will look at how to exploit chaos in the travel marketplace: new economic realities, a burgeoning mobile social web, disparate devices and channels, high-growth emerging markets and more. Opinion-formers, e-business experts and senior executives will explain how companies can reposition themselves and utilize the interplay of forces on the market to gain a competitive edge.

“The subject matter of this event is of an exceptional quality and, together with the many opportunities for engaging with the speakers in particular, it makes PhoCusWright@ITB an unmissable event for everyone who is keen to learn more about travel technology and to establish new contacts,” said Dr. Martin Buck, director of the Competence Centre Travel and Logistics at Messe Berlin.

PhoCusWright@ITB is held in English and in 2011 is fully integrated within the ITB Berlin Convention. Trade visitors and exhibitors can now attend free of charge for the first time. Tickets entitling the holders to attend PhoCusWright@ITB are included with the ITB Berlin trade visitors’ or exhibitors’ passes.



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