Public relations strategies to boost marketing in 2010

If your hotel’s marketing budget has been slashed at the same time you are expected to increase revenue, take a look at how cost-effective public relations strategies can jump-start your marketing in the New Year.

The winning formula: Get creative with consistent PR campaigns, integrate PR with your other marketing and e-commerce programs and track your successes. Due to the power of the web, publicity is more valuable than ever. Intriguing print and online articles drive customers to your website, and online articles also improve your property’s ranking in Internet search engines used by travel planners and frequent travelers.

PR is ideal for smaller properties that don’t have the power of big-brand advertising behind them. For example, a series of PR campaigns for a small hotel in the San Francisco Bay Area yielded many articles about its unique property and guest services.

Get the full story at: HotelWorldNetwork