Tourism Industry News
Qantas unveils domestic ad campaign
Qantas has unveiled a new version of its iconic advertising campaign, ‘I Still Call Australia Home’. The airline’s Chief Executive Officer, Alan Joyce, said the fourth version of the campaign, which features some of Australia’s best young choristers and, for the first time, the Gondwana National Indigenous Children’s Choir.
“For us at Qantas, ‘I Still Call Australia Home’ is a special campaign that we are very proud of,” Joyce said. “It has always been about Australians exploring the world but, inevitably, feeling the call of home.”
Joyce said the involvement of the Gondwana National Indigenous Children’s Choir was the first time Australia’s Aboriginal and Torres Strait Islander peoples and cultures had been such a prominent part of the campaign’s narrative.
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