Tourism Industry News

Sheraton Hotels & Resorts Enhancing Global Portfolio

07/05/2010 07:57

Sheraton Guest Satisfaction Scores Hit New Historic Highs as Starwood Hotels' Largest Brand Completes $6 Billion Revitalization Effort

Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announced today that its global powerhouse, Sheraton Hotels & Resorts, will continue to enhance its portfolio by removing eight additional hotels later this year that do not meet the brand's new upgraded standards. This will be the final group of "brand detractors" Sheraton will remove as it completes its $6 billion revitalization effort.


These hotels are in addition to the 36 "off brand" properties Sheraton has already removed to improve its quality and consistency of the brand, and reflect a significantly enhanced guest experience. As Sheraton removes "off brand" hotels it is increasing its worldwide footprint through a strategic, $5 billion expansion that will add approximately 50 new hotels and more than 20,000 rooms to its global portfolio over the next three years.


Get the full story at: HotelInteractive







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