Tourism Industry News

Sheraton Hotels & Resorts Launches Multi-Million Marketing Campaign to Support $6 Billion Brand Revitalization

08/02/2010 12:36

Sheraton Hotels & Resorts announced today the launch of a new $20 million dollar, multi-media marketing campaign created to highlight the brand's $6 billion revitalization effort.


Launching today, the "Rediscover Sheraton" campaign encourages travelers to take a new look at Sheraton, which features an enhanced guest experience following a three-year, global brand overhaul. This is the first new marketing campaign to debut for Sheraton in two years.


The "Rediscover Sheraton" campaign showcases key elements of the $6 billion enhancement, including 300 new lobbies, 70,000 new guestrooms, 100,000 new beds and the brand's unique wired lobby lounge called the "Link@SheratonSM experienced with Microsoft®."


Get the full story at: eTravelBlackBoardAsia




See Also Other News

Search site