Sheraton Hotels & Resorts Launches Multi-Million Marketing Campaign to Support $6 Billion Brand Revitalization

Sheraton Hotels & Resorts announced today the launch of a new $20 million dollar, multi-media marketing campaign created to highlight the brand's $6 billion revitalization effort.

Launching today, the "Rediscover Sheraton" campaign encourages travelers to take a new look at Sheraton, which features an enhanced guest experience following a three-year, global brand overhaul. This is the first new marketing campaign to debut for Sheraton in two years.

The "Rediscover Sheraton" campaign showcases key elements of the $6 billion enhancement, including 300 new lobbies, 70,000 new guestrooms, 100,000 new beds and the brand's unique wired lobby lounge called the "Link@SheratonSM experienced with Microsoft®."

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