Southeast Asia Launches New Tourism Campaign

Ten Southeast Asian countries today launched a new tourism campaign, Southeast Asia: feel the warmth, which features a dynamic new interactive website at SoutheastAsia.org.

Tourists in markets such as the UK, Australia, New Zealand, North America, India and Hong Kong are the primary targets for campaign.

Southeast Asia: feel the warmth, officially unveiled and supported by government ministers from the Association of Southeast Asian Nations (ASEAN) in Brunei today, will emphasize the warmth of Southeast Asia's hospitality and climate and the diversity of the region's cultural attractions and tourism activities.

The ten participating countries are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. SoutheastAsia.org has been created as the main platform for travelers to research, plan, book and comment upon their holidays in Southeast Asia.

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