Southwest vs. JetBlue: Battle for Boston begins

The cool kids of the airline industry are giving big-city travelers more opportunities to show who they like more.

For years, JetBlue and Southwest catered to customers in the same way - with cheap fares and good customer service - but avoided much head-to-head competition in major markets. These days, they are trying to distinguish themselves as they ramp-up competition in places like New York, Washington, Baltimore - and starting this weekend, Boston.

Fliers stand to benefit as these airlines expand in the Northeast. This rivalry not only pits one popular low-cost carrier against another; it puts further pressure on other airlines to stay competitive with them.

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