Tourism Industry News

Starwood Unveils Details of Planned Expansion in India

21/04/2010 14:47

Starwood Hotels and Resorts Worldwide, Inc. which already has the largest upper-upscale and luxury Indian footprint of any U.S.-based hotel company, is launching a major expansion of its mid-market brands in the country.


The news comes as Starwood President and CEO Frits van Paasschen and the company’s leadership team embarks on a two-week tour of India to meet with hotel owners, developers and team members. Aloft will make its debut in India this year with three properties planned for 2010.


Aimed at Generation Y, Aloft is Starwood’s design-led, social-experience brand has been the fastest ramp-up of any brand in hotel history. As a young, tech-driven society, India will become a key market for Aloft’s development outside of the United States. By 2012, Aloft expects to operate six hotels in India, more than any other country in the Asia-Pacific region.


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