Tourism Industry News

Taiwan launches tourism promotion blitz in Britain

08/02/2010 12:59

British taxis, subway trains and news media have all become new vehicles to help attract visitors to Taiwan, as part of a massive tourism promotion blitz launched in the United Kingdom.


Taiwan's Tourism Bureau has paid 75 classic London black cabs a total of 250,000 British pounds (about US$390,625) to carry "Where else but Taiwan" posters on their daily street cruises over the next three months.


The bureau has also commissioned British public relations and creative advertisement companies to design and put out 1,000 ads, which promote Taiwan as Asia's least known travel destination, in the London subway system weekly over the next six weeks.


Get the full story at: Taiwan News




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