Ten guidelines for creating great social media content

Observing that "all" you have to do to make something go viral is "make it funny" or "focus on sports" is sort of like saying that "all" you have to do to become a famous standup comic is "get on stage" and "tell jokes." Unfortunately for lots of would-be stand-up comics, it's much more complicated than that…though the success of Larry The Cable Guy might be the exception that proves the rule.

If you've ever ventured into the wild world of viral media, I'm sure that you know that creating successful viral content is tough. It's not enough to create something that you think is funny…it has to appeal to enough people to get them to make the effort to pass it along to their friends.

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