The European Travel Commission and Air France renew partnership promoting travel to Europe

They’re back - the winning team of the European Travel Commission, Air France, and The Leading Hotels of the World, with a new “You and Europe” marketing campaign. Starting May 3rd 2010, the trio will unroll a new online campaign extolling Europe’s irresistible appeal and excellent value.

With Air France as the official airline of the European Travel Commission for the second straight year, the campaign will position Europe as an enriching experience that doesn’t cost the world. Air France together with its partners KLM and Delta offer the most powerful network of flights to Europe, with low fares to more than 150 cities. Running in Spring, Summer and Fall in consumer online media, the campaign will emphasize Europe’s great value with taglines such as “For Value Lovers Only” and “A Fare to Remember.”

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