Top 5 Luxury Hotel Brands on Twitter

Twitter has taken both traditional and new media by storm these past few months and our clients at Murphy O’Brien have been asking us on a daily basis if and how they should get involved in social media.

For the right company, Twitter is a powerful tool for your toolbox but should not be viewed as the end-all, be-all of a brand’s marketing efforts. Marketing should be looked at comprehensively – how are advertising, public relations, social media, and marketing working together to craft a brand image and an authentic brand voice? Over the past few months, several 5-star hotels have emerged as using Twitter wisely and effectively. They have found a transparent brand voice and engaged their followers all while not sacrificing the exclusivity and quality of their high-end brand.

Here are top 5 picks of who’s using this social media tool well and why:

“Tweets” to its followers, Mike Taylor, designated Tweeter on behalf of the hotel group, does an outstanding job of engaging followers with a flurry of @ replies, behind-the-scenes TwitPics, general hotel industry news as well as updates and special offers from the Fairmont Hotels.

The Casa del Mar Twitter feed consists mostly of property updates, however, they effectively capture the romantic, beachfront atmosphere of the hotel and provide followers with tips from various property experts – wellness tips from their Wellness Director, etc. Their special hotel rates for their Twitter followers makes me want to pick up and permanently move to the beach.

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