Tourism Industry News
Tourism campaign to draw golfers to Scotland
A campaign to entice golfers to Scotland from across the world has been launched by the country's tourism body.
VisitScotland's Drive it Home promotion gives people the chance to win 250 free tee times, play with Sam Torrance and play the Old Course in St Andrews.
It is targeting British golfers as well as key markets worldwide, including the US, Canada and Sweden.
VisitScotland said golfers spent, on average, twice as much money as other visitors to the country. Recent research suggested that for every £1 spent on a green fee, a further £5 was spent elsewhere in the Scottish economy.
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