Tourism Industry News

Toursib – New Market, New Opportunities

25/02/2009 15:02

Russia (World Tourism News) - What idea comes to the French, Italian, German, Dane thinking about Siberia? Usually this region associated with frost and coldness, exiled Decembrists, farness from cultural centers and poor infrastructure. A few people know that Novosibirsk – the capital of Siberia – one of the leaders in the volume of bank deposits. It has the largest population in Russia after Moscow and St. Petersburg.


In the meantime, Novosibirsk is the young city with 115 years history. But during one century it has seen a population increase to almost 2 million people, and has become a major transport hub with international airport and Trans-Siberian railway. Nowadays Novosibirsk is the biggest industrial, cultural and scientific center in the Western Russia. 


Such rapid development of the city caused organization of international specialized exhibitions in Novosibirsk. Exhibitions are organized by the largest regional exhibition company in Russia ITE Siberian Fair, which is a part of ITE Group – one of the world leading international exhibition companies with 23 offices in 19 countries, organizer of such events as MITT, Leisure and others. One of the most significant projects of ITE Siberian Fair in Novosibirsk is TourSib international exhibition for tourism, leisure and sport.




TourSib is the main exhibition for the tourism industry in the Western part of Russia and is held for almost two decades. The official support of the most important professional tourist organizations proves the significance and prestige of the Event. About 200 companies from the cities of the Russian Federation and abroad take part in the Exhibition, moreover, the share of foreign exhibitors is annually increasing. The 2008 Event played host to 229 exhibitors from 17 countries and regions, including Vietnam, Bulgaria, Cuba, Croatia, Malaysia, Mongolia, Thailand, Korea, China, Switzerland, UAE, Kazakhstan and others. More than 3500 visitors attended the Exhibition.


TourSib Exposition highlights key areas of tourism industry and full range of tourism types. Among the exhibitors are travel agencies and tour operators, airlines, hotels and sanatoriums, children’s camps and other companies. Outbound tourism is rapidly developing in Siberia and traditionally outbound tourism programs are mostly displayed at the exposition. The growth in disposable income and the improvement in quality of life in the region are changing customer expectations and there is a trend towards spa tourism, health tourism, commercial and incentive travel, cruises and weekend tours. One of the highlights at the Exhibition was the outbound tourism programs represented by national tourist offices of Cuba, Thailand, China, Croatia, Egypt, Korea and Greece.


TourSib is also an information hub providing the latest trends, industry knowledge and market intelligence to both exhibitors and visitors in different formats. Exhibition business program touches upon the main problems of the tourism market: development of the regional airports network in the regions of the Western Siberia and tourist infrastructure, development of inbound and outbound tourism. Along with seminars, round tables and presentations the “Golden Medal of the ITE Siberian Fair” traditional contest is held among the tourism industry specialists. The “Golden Medal” award is the standard of product and services quality, recognized in Russia.


Participation in TourSib offers the ample opportunity to enter new perspective market, is the marketing tool to produce the company’s image and promote company’s brand.


TourSib will give you a brilliant chance to make your mark on the region’s tourism industry and monitor competitive activity, to establish new business contacts and to launch new products and services. TourSib is one of the best ways to attract the attention of Siberia’s traveling population to your destinations. 


TourSib – a perfect doorway to the burgeoning tourism market of Siberian region!


For more information contact:


Anna Blednykh 





220/10, Krasny Prospekt

Novosibirsk, 630049


Tel.: +007 (383) 2106-298 (ext.219)

Fax: +7-383-2259845





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