Tourism Industry News
TravelCLICK and Google improve advertising on GDS
While the GDS has long been considered a cost-effective way to deliver targeted messages to travel agents at the point of sale, the tasks of ensuring best available rate (BAR) display in those ads and measuring advertising reach have been a challenge.
Now advertisers have a new level of sophisticated functionality and transparency for GDS ad placement that is currently unrivaled elsewhere online.
Through a year-long collaboration using DoubleClick/Google ad serving technology, TravelCLICK and DoubleClick/Google have identified and leveraged unique predictive characteristics within both the ad serving and travel agent hotel shopping environments. The result of the research and corresponding development is two significant enhancements for advertising on the GDS.
Get the full story at: Breaking Travel News
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