US hotel occupancy rate dives to 53.7% in February

According to Smith Travel Research, the U.S. hotel industry reported decreases in all three key measurements during the week of 7-13 February 2010.

In year-over-year measurements, the industry's occupancy ended the week with a 2.3-percent decrease to 53.7 percent. Average daily rate dropped 4.7 percent to finish the week at US$97.12. Revenue per available room for the week fell 6.9 percent to finish at US$52.19.

Among the Chain Scale segments, the Luxury segment reported the largest occupancy increase, up 3.3 percent to 63.2 percent, followed by the Upper Upscale segment (+0.5 percent to 64.4 percent) and the Upscale segment (+0.4 percent to 62.8 percent).

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