Tourism Industry News Reveals European's Favourite Fashion Brands

26/07/2010 18:47

Rome (PRNewswire/ -- - the European online hotel reservations specialist - reveals the results of the contest "Which is your fashion type?", launched in cooperation with The Mall ( - luxury and posh fashion outlet in the Tuscan countryside - which offered an entire weekend of shopping amongst the most exclusive labels including a free journey at AC Hotel and UNA Hotel Vittoria in Florence. asked European customers to choose a style that matched one of the designers present at The Mall. The results analysis showed a clear difference between the "fashion trends" of the largest countries in Europe.


Not surprisingly, Italians identified with the "Gucci" model, preferring a New York penthouse with terrace for their holidays (44%), a throaty Ferrari for prowling the Upper East Side and the Village: a glamorous look, elegant and carefully accessorised, always seeking unique but stylish outfits.

For the "Gucci" type, suggests the Carlyle Hotel in New York - from EUR 351

On the other hand, Germans and French preferred quiet holidays in a villa with a swimming pool (44% and 51%), where they could dress dressy casual with a strong catwalk influence, possibly at the wheel of a shiny Porsche (55% and 47%); the skyscrapers of Dubai, the pearl of the Arab Emirates have been the preferred destination of the "fashion victims" (58% and 63%) for some time now. All this perfectly matches the "Burberry" model, a sporty but elegant label, with the unmistakable check, a status symbol for the upper classes.

For the "Burberry" type suggests the Habtoor Hotel Grand Resort & Spa in Dubai - from EUR 92

Last but not least, an unexpected 'strange couple' - Spanish and English - who agree on their style preferences, choosing a country castle (49% and 47%) maybe in the hills of Anacapri, above the famous Grotta Azzurra (65% and 59%). Between strolls along the cliffs towering over the sea and under the bougainvillea, the "Bottega Veneta" model would prefer the luxury of a Rolls Royce (40% and 44%).

For the "Bottega Veneta" type suggests the Blu Capri Relais in Anacapri -from EUR 250



Created in Italy in 1995, is the European specialist for online reservation of hotels and other types of accommodation and one of the leaders on the global market. Since September 2008 is an Expedia Inc. company (NASDAQ: EXPE), the world's largest travel marketplace.

PR Contacts

Micaela Zanarini - PR&Communications Manager - mail to, Tel. +39-06-361921


PR Contacts: Micaela Zanarini - PR&Communications Manager - mail to, Tel. +39-06-361921

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