Tourism Industry News

Virgin America Celebrates New Service to Dallas-Fort Worth

02/12/2010 13:00

CALIFORNIA (PRNewswire/ - Virgin America, the California-based domestic airline, celebrated the launch of its new upscale, low fare service to Dallas-Fort Worth International Airport (DFW) – the twelfth region in its growing network and first mid-continent destination.  Known for its stylish design and innovative amenities, Virgin America is injecting new airline competition into DFW, with daily nonstop flights between DFW and Los Angeles International Airport (LAX) starting today, and daily nonstop flights between DFW and San Francisco International airport (SFO) as of December 6, 2010.  Today, the airline marks its inaugural LAX-DFW flight with a Texas-sized welcome for its first guests on the DFW tarmac.


The inaugural flight guests were greeted in Dallas by a red carpet welcome and a bbq-themed cocktail party on the DFW tarmac.  Dallas Mayor Tom Leppert, as well as DFW CEO Jeff Fegan, Virgin America CEO David Cush and Virgin Group Founder Sir Richard Branson were all in attendance.


To celebrate the new service to the Big D, Virgin America is throwing a Texas-sized party in downtown Dallas at the Winspear Opera House hosted by our Trailblazer-in-Chief – Virgin Group Founder Sir Richard Branson.  Guests arriving from the airline's star-studded first flight from Los Angeles into DFW will join the festivities at the red carpet for the event.  Sir Richard will open the performance hall doors to fellow rabble-rousers and do-gooders for a secret performance by an American icon and country music legend: the ten-time Grammy award winner – Willie Nelson.  


An American icon, Willie Nelson has an epic discography that transcends genres and generations.  Nelson defined country music's outlaw movement and will help stand up for a good cause by performing his favorites for the "Virgin" crowd.  Nelson is a recipient of the Grammys' Lifetime Achievement Award.   His latest album, Country Music, produced by T-Bone Burnett, was released this spring to wide acclaim.


The airline also teamed up with Stand Up to Cancer (SU2C) to promote the "Stand Up Dallas-Fort Worth" digital campaign, which urges flyers to tap their social networks to raise funds for cancer research. Top do-gooders – those who tapped the largest network of donors – scored an invite to the airline's Lone Star Launch Party.

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  • David Cush, Virgin America President and CEO
  • Sir Richard Branson, Virgin Group Founder
  • Willie Nelson, Singer/Songwriter


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SOURCE Virgin America

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