Tourism Industry News
VisitBritain Celebrates PATA Award-Winning Partnership with British Airways
National tourism agency, VisitBritain, has been awarded a prestigious Gold Award from the Pacific Asia Travel Association (PATA), in recognition of successful partnership work with leading global airline, British Airways.
The commendation was given in the Marketing - Allied Partner category, for the VisitBritain and British Airways campaign for Seeing Britain in Style, which ran across seven countries in Asia Pacific*, from September 2008 - March 2009. In order to win the award which was nominated as 'Best in Class' by the PATA judges, VisitBritain fought-off stiff competition, in a year that saw 236 entries from 120 organisations worldwide.
"We are extremely pleased that the strategic alliance between VisitBritain and British Airways has culminated in this prestigious award," said Carol Maddison, VisitBritain Marketing Manager, Middle East region. "By showcasing Britain as a holiday destination that caters to every traveller's need, VisitBritain hopes to inspire tourists to regularly travel to Britain for their holidays," added Maddison.
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