Tourism Industry News
VisitBritain ties with British Airways and EasyJet to promote UK cities
National tourism body VisitBritain is partnering with airline brands British Airways and EasyJet to encourage visitors to travel to cities across the country.
As part of the tie-up, British Airways and EasyJet will offer discount flights to 10 cities in the UK from 12 European countries. The cities include Cardiff, Edinburgh, Glasgow, London, Birmingham, Bristol, Liverpool, Manchester, Newcastle-Gateshead and Oxford.
The campaign microsite, www.visitbritain.fi/cities, will depict two contrasting selling points of each city. For instance, Glasgow will be promoted with the line "trend-setting vs traditional", highlighting the Scottish city's style credentials as well as its historical attractions.
Get the full story at: BrandRepublic
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