Tourism Industry News
VisitBritain ties with British Airways and EasyJet to promote UK cities
25/01/2010 09:01
National tourism body VisitBritain is partnering with airline brands British Airways and EasyJet to encourage visitors to travel to cities across the country.
As part of the tie-up, British Airways and EasyJet will offer discount flights to 10 cities in the UK from 12 European countries. The cities include Cardiff, Edinburgh, Glasgow, London, Birmingham, Bristol, Liverpool, Manchester, Newcastle-Gateshead and Oxford.
The campaign microsite, www.visitbritain.fi/cities, will depict two contrasting selling points of each city. For instance, Glasgow will be promoted with the line "trend-setting vs traditional", highlighting the Scottish city's style credentials as well as its historical attractions.
Get the full story at: BrandRepublic
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