What's Happening in Brazil Travel?

The Brazilian Tourism Board (EMBRATUR) launched the second phase of its "Brazil Sensational" advertising campaign with a total renovation of the Web site https://www.brasilnetwork.tur.br. Significantly marked by digital media presence, this phase boasts an online media investment increased by more than ten percent as compared to the campaigns' first phase and represents nearly 30 percent of the U.S. advertising spend of $13 million.

EMBRATUR President, Jeanine Pires, explains how the investments increase in digital media is based on key audiences increased use of the internet as their sole source of information when booking travel packages, airfare and hotels. "Our objective is to show the public Brazil in real time through mediums that are already a part of their daily routine, while taking advantage of the innumerable possibilities the Internet offers," Pires noted. "We want to make it easy for people to visit Brazil, but also encourage them to learn about all our country has to offer."

The digital phase of the campaign includes a social networking presence on sites such as Twitter, Facebook and Hi5. Additionally, EMBRATUR created a YouTube channel with videos of Brazil and increased the country's sponsored Google presence. EMBRATUR also notes the importance of traditional media Web sites such as CNN, The New York Times and Washington Post with presence in each.

Get the full story at: Reuters