Tourism Industry News

Why Negative Reviews are a 'Gift'

18/05/2010 11:10

Customer-generated product reviews are a critical component of a successful social commerce program - 74 percent of consumers are influenced by the opinions of others in their decision to buy products online, according to recent research from Manage Smarter.


Yet many retailers are still wary of "negative" reviews, fearing "bad" feedback on their products and services will hurt sales.


Fearing negative reviews is a mistake, however. There are many case studies that show negative reviews, at least when mixed with positive ones, are a clear driver of sales.


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