Online Retailers Socialize Shopping

More plan Facebook presence than customer reviews

A March 2010 study from the e-tailing group and PowerReviews found that one-half of Internet users research online before making any type of purchase—on the Web, in a store or through any other method. They typically said doing their own research online saved them time and made them more confident about their purchases.

Retailers’ sites played an important role in the research process, and respondents said the most critical capability for a retailer to have was customer reviews. A lack of user-generated reviews would cause nearly one-half (49%) of respondents to leave a retailer’s site.

Get the full story at: eMarketer