13/11/2008 17:09
A top US travel PR believes that journalists and social media are "equally important" when a destination is looking to build awareness of its brand.
Weber Shandwick's VP for travel and leisure, Erin Burden, said that all third-party endorsements were important and that coverage from...
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11/11/2008 19:11
A new survey by leading travel search engine Kayak.co.uk reveals that despite predicted job losses of 300,000, skyrocketing fuel and food prices and the plunging pound, a staggering 60% of polled Brits will not hold back on their winter travel plans and are instead opting for a Christmas break...
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10/11/2008 13:41
Travel networking websites and activities are expected to grow over the next five years to become a major trend according to the World Travel Market Global Trends Report 2008, released today.
The research, carried out in conjunction with Euromonitor, claims companies across the travel...
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07/11/2008 20:07
US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the...
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07/11/2008 11:19
With more consumers utilizing travel and mapping websites, it makes sense for marketers to follow. A new collaboration between the Travel Ad Network (TAN) and Lat49 could make the transition to travel advertising simpler because they offer mapvertising.
Mapvertising geographically and contextually...
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06/11/2008 21:45
The extra money will be deployed in new, faster-growing markets, such as Asia Pacific, a star performer for the web conglomerate, while Expedia’s North American marketing spend will be stagnant at best.
Expedia spent almost US$300m on ‘selling and marketing’ during the September...
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06/11/2008 21:34
With the economic situation deteriorating throughout fall 2008, most U.S. travel companies are now grappling with declining demand and uncertainty for the future.
The latest market forecasts in the new PhoCusWright's U.S. Online Travel Overview Eighth Edition reflect these lower expectations...
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04/11/2008 18:31
As Expedia Inc. reported a 4.8 percent drop in quarterly net profit, a report shared that there has been a "scurrying to revalue the online travel stocks".
"Expedia observed on its post-earnings conference call that the softness the company had been seeing in the US and the UK earlier in the...
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30/10/2008 21:19
Although leisure travel is stable, business travel is projected to decline and the U.S. is likely to be hit hard by a further decline in international arrivals, according to a newly released annual travel forecast from the Travel Industry Association (TIA).
The TIA warns that an uncertain...
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30/10/2008 10:18
Is there any form of marketing communications more compelling than word-of-mouth, the enthusiastic and genuine recommendation of a person you like and trust?
It's no wonder that virtually every business-to-business marketer prizes this organic, spontaneous, and—perhaps best of...
Visitor's arrivals from Japan and the United States are starting to make a comeback. Tourism Fiji chief executive Jo Tuamoto said figures had improved over the past three months.
